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Mastering Digital Marketing for Home Services: Insider Strategies with Jordan Richards
Join Jordan Richards, a seasoned digital marketing expert as he reveals the secret sauce to skyrocketing revenue for local home service businesses. In this episode of "Local Business Legends," Jordan shares his personal journey from a worker to a digital marketing leader, and explains how targeted Google Ads, strategic SEO, and effective website management can transform your business. Discover actionable tips on improving lead conversion, the importance of quick response times, and why SEO should be part of your long-term growth strategy.
From Lawn Mowing to Landscaping Success: How Gabe Doubled His Business Twice
“I went from doing $60,000 of revenue to over $100,000 of revenue in one year.” - Gabe Stoudemayer
Gabe’s journey from mowing lawns to owning a successful landscaping business is nothing short of inspiring. Starting as a side hustle in high school, Gabe transformed his venture, Greer Land and Lawn LLC, into a thriving business. In this blog, we'll explore how Gabe managed to double his business two years in a row, the most profitable services he offers, and the key strategies that led to his success.
Gabe began his journey with a simple lawn-mowing service, much like many others in the landscaping industry. However, he soon realized that the real profit lay in expanding his services. By pursuing an associate's degree in horticulture, Gabe gained the knowledge and confidence to dive into more lucrative areas of landscaping.
One of the most profitable services Gabe offers is plant installation. As a contractor, he receives a 30% discount on plant materials, which he sells at retail prices to clients. This margin significantly boosts his profits. Gabe emphasizes that plant installations are not only profitable but also relatively simple and high in demand. This service has become a cornerstone of his business model.
Additionally, Gabe highlights the importance of upselling and diversifying services. By initially offering basic lawn maintenance and then expanding into more specialized services like sod and mulch installations, he tapped into higher revenue streams. This strategy, combined with effective digital marketing, propelled his business to new heights. Partnering with a professional marketing team, Gabe optimized his website and Google Ads to attract a steady flow of leads, significantly lowering his cost per lead and increasing his conversion rates.
Gabe's story is a testament to the power of strategic service diversification and effective marketing. By focusing on high-margin services like plant installations and leveraging digital marketing, Gabe successfully doubled his business two years in a row. His journey from a high school side hustle to a flourishing landscaping business offers valuable insights for aspiring entrepreneurs. Embrace new opportunities, invest in education, and never underestimate the power of digital marketing to transform your business.
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